Eleven O’ Three’s products are meant to represent visibility. Everybody doesn’t look the same, everyone doesn’t have the same lip shape or skin tone and that’s okay. With the chance of Eleven O’ Three being on the front line of beauty, no matter what society’s beauty standards are, people will feel and realize that they are beautiful and they are seen. Eleven O’ Threes' main objective is to appeal to EVERYONE. No matter the age, gender, skin color, race, size, or abnormality.